Mini Brand Design for a Hypothetical Luxury Cat Product Brand
As a small personal project, I designed a mini visual identity for a hypothetical brand brief for luxury cat furniture brand, Chateau. The provided brief describes Chateau as a provider of opulent cat products, offering custom-made scratching posts, designer beds, and exclusive accessories to enhance feline comfort and elegance.
For this project, I developed a logo design that integrates cat-like features within the letters, underscoring the brand's purpose and injecting a playful and interactive aspect. The choice of a sophisticated font mirrors Chateau's luxury values.
By connecting certain letters and utilizing the interaction between the cat tail and the letter 'u', I aimed to highlight the whimsical nature of cats and the deep bond and connection shared between felines and humans.
The colour scheme contrasts refined, neutral tones with lively, vibrant hues to evoke both luxury and playfulness.
To complement the brand's identity, I created a collection of charming and straightforward illustrations suitable for product designs and business cards. These illustrations effortlessly blend the endearing and playful essence of cats with the luxurious portrayal of Chateau's products.
