Brand Identity Design for Boutique Yacht Charters - Internship Project with Tada Creatives
During my internship with Tada Creatives, I independently designed a new brand identity for Boutique Yacht Charters (BYC) under the guidance of Tada Founder Marzanne Kleinhans. BYC, a boutique booking platform for luxury yacht charters in South Africa, had a mission to expand as a reputable boutique booking platform, building a loyal customer database founded on genuine friendships and trust. Their values include trust, personalisation, connection, adventure, and expertise.
The brand identity reflects this through clean and professional design aesthetics in the logo, colour palette, and typeface while maintaining a friendly and approachable vibe. The design and imagery convey a tropical, beachy feel, mirroring BYC's charter customisable experiences and destination options. This new brand identity embodies their values, services, and personality, helping them stand out and connect with their audience personally.
This experience provided me with valuable insights into brand design within the industry. I conducted and presented a brand audit and strategy to the client, incorporating their feedback and using my design expertise to ensure the brand's effectiveness. I enhanced my skills in client communication, sensitivity, and design adaptability.
Below are some of the design outcomes and mockups from this project.
